Thursday, December 23, 2010

Google Adwords Inaccuracy

So I think this is pretty funny, well it is funny outside of the fact that I am being charged per click for something that is impossible: a 200% click through rate??
1 impression and 2 clicks...that is impossible. If it is a race condition (i.e. the person clicked the advertisement very quickly twice so both clicks got fed to Google's servers at basically the same time, then I cannot believe that Google can't figure out to enforce a constraint that you cannot have more clicks than impressions...

Click the thumb nail to enlarge:



Sometimes I see in my Adwords Billing section that money has been refunded to my account for billing inaccuracies (click quality) or however Google phrases it, so I hope these show up there too...

Oh, and while I am complaining about Google, I'd like to mention that I have recently noticed tons of Groupon ads and ads for some new Google product. There is one particular site that I was targeting that I was getting clicks for around $0.65, now Groupon (who was almost purchased by Google) and these Google ads are everywhere...and now if I want to show up on the site I have to pay like $1.50 per click. Is this fair? I mean, if Google is bidding against me...how is that at all fair? That sounds like a rigged game to me. Who oversees this kind of thing? The FCC? Does the FCC regulate Google? Not that I have heard of, I have heard of the FCC regulating TV and Radio ads, but have not heard about the FCC (or any government agency) being involved in regulating online advertising. I can't believe I actually want government over-site in a matter, but really, it seems like we might need it if Google can rig the game like that...

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